First of Its Kind
Partnership Will Deliver More Relevant Ads to EchoStar's Millions of
Subscribers
ENGLEWOOD, Colo. & MOUNTAIN VIEW, Calif., Apr 03, 2007 (BUSINESS
WIRE) -- EchoStar Communications Corporation (NASDAQ:DISH) and Google
(NASDAQ:GOOG) announced today that the companies have entered into a
partnership agreement to introduce the first automated system for
buying, selling, delivering and measuring television ads on EchoStar
DISH Network's 125 national satellite programming networks. Google will
have access to a portion of DISH Network's advertising inventory that
spans across all channels and dayparts. The agreement is the first of
its kind for a national pay-TV provider and Google.
This partnership extends Google's current advertising platform to a
national TV audience with the aim to deliver more relevant and
measurable ads. EchoStar and Google are working together to provide
automated online campaign planning, scheduling, delivery and measurement
of ads on the DISH Network.
"DISH Network is focused on improving all aspects of our business,
and advertising is no exception," said Charlie Ergen, Chief Executive
Officer, EchoStar. "Through this groundbreaking partnership with Google,
we are confident we will be able to bring increased efficiencies to DISH
Network's advertising sales and more accurate, up-to-date viewer
measurement with easily accessible online reporting to advertisers."
"Our partnership with EchoStar is important for us as we begin to
offer a TV advertising platform broadly," said Eric Schmidt, Chief
Executive Officer, Google. "We think we can add value to this important
medium by delivering more relevant ads to viewers, providing better
accountability for advertisers and better monetize inventory for TV
operators and programmers. EchoStar, with its focus on technological
innovation and its dedication to improving end user experience, is a
great partner for us as we move forward to accomplish these goals."
About EchoStar Communications Corporation
EchoStar Communications Corporation (Nasdaq:DISH) has been a leader
for more than 26 years in satellite TV equipment sales and support
worldwide. The Company's DISH Network(TM) is the fastest-growing pay-TV
provider in the country since 2000 and currently serves more than 13.1
million satellite TV customers. DISH Network offers a premier line of
industry-leading Digital Video Recorders (DVRs) and hundreds of video
and audio channels as well as the most national HD and International
channels in the U.S., Interactive TV, Latino and sports programming.
DISH Network also provides a variety of package and price options
including the lowest all-digital price in America and the DishDVR
Advantage Package. EchoStar is included in the Nasdaq-100 Index (NDX)
and is a Fortune 300 company. Visit www.echostar.com or call
1-800-333-DISH (3474) for more information.
About Google Inc.
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by Stanford
Ph.D. students Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. Google's targeted advertising
program provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users. Google is headquartered
in Silicon Valley with offices throughout the Americas, Europe and Asia.
For more information, visit www.google.com.
EchoStar's DISH Network Media Contact:
Francie Bauer, 720-514-5839
press@echostar.com
or
Google's Media Contact:
Brandon McCormick, 650-253-0674
press@google.com
SOURCE: EchoStar Communications Corporation
