DISH Network(R) Introduces More Affordable Solutions for the Digital Transition

$9.99 Programming Package and $40 Coupon-Eligible Converter Box Now Available

ENGLEWOOD, Colo., Aug 20, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- DISH Network Corporation (Nasdaq: DISH), the digital transition leader, today announced two more affordable solutions for consumers affected by the upcoming digital transition. The TR-40 CRA by DISH Network, an entry-level, digital-to-analog converter box, is now available for sale nationwide at http://www.TR40CRA.com, by calling 1-888-638-9912 or via participating DISH Network retailers. Additionally, consumers may opt to sign up for DISH Network's recently-introduced American or Latino Welcome Packs, featuring 20 popular channels for less than $10 per month.

The TR-40 CRA qualifies for the National Telecommunications and Information Administration's TV Converter Box Coupon Program; coupons may be ordered by visiting http://www.dtv2009.gov. The box, available for a limited time only while supplies last, is priced at $40 and is free when a government coupon is applied.*

"We made a commitment to sell a $40 coupon-eligible converter box -- making it free when a government coupon is applied -- and are delivering on that commitment with our entry-level TR-40 CRA," said Tom Stingley, executive vice president of Sales and Distribution for DISH Network. "Our digital-to-analog converter boxes, along with the $9.99 programming package solutions, are additional ways DISH Network is making high quality TV more accessible to consumers nationwide."

The TR-40 CRA adds to DISH Network's lineup of digital-to-analog converter boxes, and features a unique analog pass-through feature; an easy-to-follow setup wizard; an electronic program guide with up to seven days of program listings; parental controls; program search; auto tune timers for program recording on a connected VCR; closed caption support; a remote control; and signal strength screen pop-ups that can troubleshoot lost signals.

Consumers can also prepare for the digital transition by subscribing to pay television. DISH Network offers numerous programming packages to suit a variety of preferences and budgets, including the lowest all-digital price every day and premium, high-quality products at non-premium prices. The new DISH Network American and Latino Welcome Packs boast a line-up of 20 top-rated channels and are affordably priced at $9.99 per month ($14.99 with local channels where available). Or for as little as $19.99 per month (additional $5 for local channels), DISH Network customers can subscribe to the DishFAMILY package and receive over 40 popular channels, plus free installation and activation.

Those looking for the best high definition programming and service in the industry will enjoy DISH Network's new TurboHD programming packages, the only all-HD packages on the market, starting at $24.99 per month. TurboHD is available in three separate tiers and includes special "turbo-charged" features and benefits such as DISH Network's award-winning and industry-leading technology, the highest quality HD available including 1080p resolution where available, and the most-watched HD channels that may be viewed on any TV -- analog, digital or high definition.

For more information about DISH Network, visit http://www.dishnetwork.com or call 1-800-333-DISH (3474). To learn more about the TR-40 CRA, visit http://www.TR40CRA.com or call 1-888-638-9912.

* Does not include shipping or taxes

About DISH Network Corporation

DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TV provider and the leader in digital television, provides approximately 13.79 million satellite TV customers as of June 30, 2008 with industry-leading customer satisfaction which has surpassed major cable TV providers for eight consecutive years. DISH Network also provides customers with award-winning HD and DVR technology including the ViP722(TM) HD DVR, which received the Editors' Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy access to hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH (3474) for more information.

SOURCE DISH Network Corporation

http://www.dishnetwork.com