| ENGLEWOOD, Colo.--(BUSINESS WIRE)--Aug. 23,
2005--EchoStar Communications Corporation (Nasdaq:DISH)
and its DISH Network(TM) satellite TV service
announced today it will provide free programming
for 10 years to all households in the first U.S.
municipality willing to change its name legally
and permanently to "DISH." "As part of DISH
Network's re-branding efforts and new
advertising campaign trumpeting 'Better TV for
All,' we invite a city or town to join us by
re-branding itself DISH," said EchoStar
President Michael Neuman.
DISH Network is introducing the DISH City
Makeover, an opportunity for every household in
a participating city or town to receive a
complete satellite TV system, including free TV
programming, for 10 years. In turn, the town
must agree officially to change its name to
"DISH."
"The DISH City Makeover is an opportunity for
an entire town to experience all-digital
television free for 10 years while ridding
themselves of cable TV's high prices and poor
customer service," said Neuman.
A town of 1,000 households, for example,
would receive approximately $4 million worth of
free programming, equipment and installation.
To participate, the town government must
agree to change the name legally and permanently
on government buildings, post offices, official
letterhead, schools and hospitals if applicable,
street signs where necessary, and any other
government signage that contains the city or
town's name. The municipality must also file all
necessary state and federal documentation.
In exchange, DISH Network will agree to
provide every household within the municipal
limits a free DISH Network satellite TV
receiver, free standard installation, and
America's Top 60 programming package free for 10
years. The DISH Network offer is subject to the
terms and conditions of DISH Network's
residential service agreement and other terms
negotiated.
Submissions must be sent to CityMakeover@dishnetwork.com
for approval by Nov. 1, 2005.
DISH Network provides "Better TV for All" by
giving customers the latest technology such as
high definition and digital video recording,
award-winning customer satisfaction and
America's lowest price for all-digital
programming.
For more information on DISH Network, visit
www.dishnetwork.com, call 800-333-DISH (3474),
or contact your local DISH Network retailer.
About EchoStar
EchoStar Communications Corporation
(Nasdaq:DISH) serves more than 11.4 million
satellite TV customers through its DISH
Network(TM), the fastest-growing U.S. provider
of advanced digital television services in the
last five years. DISH Network offers hundreds of
video and audio channels, Interactive TV, HDTV,
sports and international programming, together
with professional installation and 24-hour
customer service. Visit EchoStar's DISH Network
at www.dishnetwork.com or call 800-333-DISH
(3474).
CONTACT:
EchoStar Communications Corporation
Mark Cicero,
720-514-5351
press@echostar.com
SOURCE: EchoStar Communications Corporation |